PRACTICAL makes films and videos that are the culmination of cameras, research, travel, sketchbooks, sleep, screen time, and running wild. Based out of Traverse City and Grand Rapids Michigan, we love sharing our work and process with those around the world.

July Stills, 35mm

July Stills.jpg

For me, surprisingly, most of my time through July wasn’t spent behind a camera working on projects. The RED camera waits patiently to do real work as I spend most of my time leaning over paper, sketching, scripting, comparing and despairing. For the first time, summer for Practical hasn’t been the whirlwind it normally would be, and has been more of a long, calm breath before the storm. For the first time, it feels like a proper summer. The rolls I developed this month have been baptized in the waters of Lake Michigan and kissed by the sun, more family and friends than work since work is mostly writing and not very fun to photograph. It’s interesting though, that some of the biggest most exciting things happen on paper and yet because writing happens slowly and quietly, it almost appears invisible, like you almost wouldn’t know that we could be working on something big. But whether we are or whether we’re not, that’s not what we see right now, we just see that a Michigan summer still looks beautiful on 35mm film.