PRACTICAL makes films and videos that are the culmination of cameras, research, travel, sketchbooks, sleep, screen time, and running wild. Based out of Traverse City and Grand Rapids Michigan, we love sharing our work and process with those around the world.


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It's extremely difficult to find time to sit down and cut a demo reel, which is why it's been 3 years since our last demo reel was published, but this week Matthew took a couple days to put together a reel for Practical and I have to say, it's pretty cool to see all of Practical's recent work put together into one piece. So then, without additional ado, I present to you the Practical Production Reel. If you like it please share!