PRACTICAL is a Michigan-based production team making concept, commercial, and narrative films. We value flexibility and intention with an emphasis on the application of cinematic theory and a well developed film aesthetic. That really just means cameras, research, travel, sketchbooks, sleep, screen time, and running wild.
That is Practical
is a Michigan-based production team making concept, commercial, and narrative films. We specialize in engaging concepts that are emotive and human. Practical brings the most premiere equipment, the highest level of efficiency, and delivers exceptional content. We value flexibility and intention with an emphasis on the application of cinematic theory and a well-developed film aesthetic. That really just means research, sketchbooks, cameras, travel, screen time, and running wild.
Practical was born from the early independent film work of JohnPaul Morris and has quickly grown into a multifaceted creative effort. As the scope and ambition of our projects continues to increase, so does the level of collaboration and creative engagement. This pushes us to create projects that are ever more ambitious to produce and rewarding to watch.
Director / Cinematographer
More than Anything Else,
Practical is an exercise in productively learning in collaboration with other artists and filmmakers. As a team, we're on a mission to grow, push boundaries, and we're as dedicated to sharing the process as much as we are the finished product.
We're always interested in growing our network, our team, and friends. We'd love to hear from you and what brings you to Practical, so drop a line below.
For Footage Licensing Representation:
Traverse City Studio:
PRACTICAL, Suite E
1129 Woodmere Ave
Traverse City, MI 49686
Grand Rapids Office:
PRACTICAL, Suite 415
80 Ottawa Ave NW
Grand Rapids, MI 49503