Blog

PRACTICAL makes films and videos that are the culmination of cameras, research, travel, sketchbooks, sleep, screen time, and running wild. Based out of Traverse City and Grand Rapids Michigan, we love sharing our work and process with those around the world.

Best of 2017

Blog Title Image 12 Year End.jpg
 

At the turn of the new year, we slow down and reflect on the past 12 months. Looking at it now, it's surprising to see how many projects we did, how much has happened, and how many big events we've started taking for granted that are, in fact, very new developments.

In 2017 Practical officially expanded from Traverse City to Grand Rapids and opened up an office downtown. We worked on a plethora of large, small, medium, and oddly shaped shoots. We produced two music videos, and came within inches of finishing a short film (announcement coming on that soon!).  Our team grew, it changed, and the list of people we really like working with got a lot longer.  It's been a great year, but also a growing year.

This year has been all about people. Meeting new friends in a new city and savoring the relationships that keep us loving Northern Michigan. We are incredibly thankful to do what we do and for the support of those around us. We look forward to the new clients, crew, talent, and non-stop adventures 2018 will bring us. 

But enough talk, here are our favorite images of some places, faces, spaces captured in last 12 months of chaos and collaboration. Thanks for being here. 

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PaulsRoll1 -000010020015.jpg
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PaulsRoll1 -000010020017.jpg
Paul 2nd Roll-15.jpg
Katies First Roll-11.jpg
Katie Two -24.jpg
Europe Gear-57.jpg
Katies First Roll-29.jpg
TIHWP-10.jpg
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TIHWP-31.jpg
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Katie Two -36.jpg
JohnPaul July 10.jpg
JohnPaul July 13.jpg
Paul 2nd Roll-8.jpg
JohnPaul July 01.jpg
SCENES two-16.jpg
Katies First Roll-24.jpg
SCENES two-23.jpg
SCENES two-30.jpg
Katies Fall-22.jpg
SCENES two-34.jpg
Europe Gear-21.jpg
September Roll-18.jpg
Europe Gear-62.jpg
Europe Gear-75.jpg
Katies Fall-6.jpg
Katies Fall-7.jpg
Katies Fall-2.jpg
Katies Fall-28.jpg
Katies Fall-29.jpg
Katies Fall-30.jpg
Katies Fall-31.jpg
Katies Fall-35.jpg

See you in 2018!