Merrell Visual Outline

About

 
Screen Shot 2018-10-12 at 2.55.44 PM.png
 

RIDGEVENT

VISUAL / SCRIPT OUTLINE

 


INTRODUCTION

slow push in on wide, jacket silhouetted as projections glitch and begin

“We know the trail. We’ve been out here, in it all, since 1981.”

DESIGN NEED SETUP

Grand Landscapes silhouette jacket as design glitches builds to—

“So when we set out to rethink the industry-standard puffer, we applied a human-centered design approach to address the unique needs of hikers— how backpacks wear and where they rub, and how men and women generate and retain heat on the trail— resulting in something totally new.”

NAME

“RIDGEVENT” projected across jacket and background, jacket begins to illuminate

“Introducing RidgeVent. A perfectly-insulated coat for cold-weather hiking.”

BAFFLES

Sweeping light/patterns move across the baffles, mixed with visuals with movement

“Engineered baffle construction gives the perfect balance of insulation and ventilation while wearing a pack, providing warmth and breathability to help regulate body temperature during the hike.”

GENDER ENGINEERING

Colors, patterns build toward  heat map animation and split screen

“By studying heat-maps of bodies in motion, we learned that men require more core warmth and that women need more insulation to stay warm, so we increased the overall insulation for women, creating gender-specific, cold-weather warmth.”

INSULATION

Custom animations help visualize the insulation, then moves back to outdoors

“On the inside, we wanted lightweight packability and warmth when wet. So we developed ThermoBlend with Primaloft—a proprietary hybrid of 65% eco-friendly goose down and 35% synthetic fill—for the best of both worlds.”

MATERIAL / RAIN AND SNOW

Bonfires, snow, rain, all things the material is made for.

And on the outside, the jacket is constructed with near-silent fabric so you can focus on the trail. It’s also feather-proof, tear resistant, and features Teflon DWR that resists the elements and gives the jacket a matte finish; so it looks great, and lasts longer.

PRESENTATION AND LOGO

Accelerating elements, textures, and colors end with the reveal

RidgeVent. Performance like you’ve never worn before.”


Asset Previews from stock sources:

Apart from the above sources, additional Assets will be created by the PRACTICAL team.

 
 

CONTACTS

 

PRACTICAL

www.thisispractical.com

 

JOHNPAUL MORRIS

johnpaul@thisispractical.com

(231) 342-3620

 

KATIE FOX-WEBB

katie@thisispractical.com

(330) 807-0821