PRACTICAL makes films and videos that are the culmination of cameras, research, travel, sketchbooks, sleep, screen time, and running wild. Based out of Traverse City and Grand Rapids Michigan, we love sharing our work and process with those around the world.


Blog Title Image Ferdamadur Iceland.jpg

After arriving in Reykjavik, we watched as the sun waited until midnight had passed to set. It gave the impression that we'd landed in a place where time is generous and the sun is shy. When the sun did shine through the clouds and rain, it shown on a land that was hard to recognize as the same Earth we'd left when we boarded the plane in Detroit. There's a lot to say but the first question we've had to answer is "was it a work trip?" The answer I've been giving is "kind of." We shot a lot but not for a project. We shot for ourselves-- something that I wish I had more time for in normal life. But this is the time we carved out for ourselves to do just that. Here are some BTS Kodak film images of the our time in Iceland.

Iceland QtB Roll 1-28.jpg
Iceland Rebel Roll 1-34.jpg
Iceland Rebel Roll 2-34.jpg
Iceland Rebel Roll 2-21.jpg
Iceland Rebel Roll 2-16.jpg
Iceland Rebel Roll 2-8.jpg
Iceland Rebel Roll 1-5.jpg
Iceland QtB Roll 2-12.jpg
Iceland QtB Roll 2-10.jpg
Iceland Rebel Roll 1-4.jpg
Iceland QtB Roll 1-21.jpg
Iceland Rebel Roll 1-7.jpg
Iceland Rebel Roll 1-33.jpg
Iceland Rebel Roll 1-9.jpg
Iceland QtB Roll 1-19.jpg
Iceland QtB Roll 2-25.jpg
Iceland QtB Roll 2-20.jpg

Grand Rapids

hi GR.jpg

Deciding to open a second office 140 miles south of our first made a whole lot of sense to us. We've made that drive up and down US 131 about least 30 times a year for the past few years. Our team is split between Traverse City and Grand Rapids and we call both cities home.

We love expanding as artists with collaborators and clients. So in early 2017, we officially opened the doors to our office in downtown Grand Rapids. We've been really excited about the new people, companies, and projects we're gotten the opportunities to work with and can't wait for another year here in GR!


Best of 2017

Blog Title Image 12 Year End.jpg

At the turn of the new year, we slow down and reflect on the past 12 months. Looking at it now, it's surprising to see how many projects we did, how much has happened, and how many big events we've started taking for granted that are, in fact, very new developments.

In 2017 Practical officially expanded from Traverse City to Grand Rapids and opened up an office downtown. We worked on a plethora of large, small, medium, and oddly shaped shoots. We produced two music videos, and came within inches of finishing a short film (announcement coming on that soon!).  Our team grew, it changed, and the list of people we really like working with got a lot longer.  It's been a great year, but also a growing year.

This year has been all about people. Meeting new friends in a new city and savoring the relationships that keep us loving Northern Michigan. We are incredibly thankful to do what we do and for the support of those around us. We look forward to the new clients, crew, talent, and non-stop adventures 2018 will bring us. 

But enough talk, here are our favorite images of some places, faces, spaces captured in last 12 months of chaos and collaboration. Thanks for being here. 

PaulsRoll1 -000010020015.jpg
PaulsRoll1 -000010020017.jpg
Paul 2nd Roll-15.jpg
Katies First Roll-11.jpg
Katie Two -24.jpg
Europe Gear-57.jpg
Katies First Roll-29.jpg
Katie Two -36.jpg
JohnPaul July 10.jpg
JohnPaul July 13.jpg
Paul 2nd Roll-8.jpg
JohnPaul July 01.jpg
SCENES two-16.jpg
Katies First Roll-24.jpg
SCENES two-23.jpg
SCENES two-30.jpg
Katies Fall-22.jpg
SCENES two-34.jpg
Europe Gear-21.jpg
September Roll-18.jpg
Europe Gear-62.jpg
Europe Gear-75.jpg
Katies Fall-6.jpg
Katies Fall-7.jpg
Katies Fall-2.jpg
Katies Fall-28.jpg
Katies Fall-29.jpg
Katies Fall-30.jpg
Katies Fall-31.jpg
Katies Fall-35.jpg

See you in 2018!