About (updated)

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PRACTICAL is

a Michigan-based production team making concept, commercial, and narrative films. We value flexibility and intention with an emphasis the application of cinematic theory and a well developed film aesthetic. That really just means travel, cameras, research, sketchbooks, sleep, screen time, and running wild. 

 
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Our Team & Network

are always growing and Practical is almost always looking to bring new people in, whether for full time creative positions or for a specific project. It's also important to acknowledge the support we get from outside the team, both in spiring and also financially through our commercial collaborations.

 

More than Anything Else,

Practical is an exercise in productively learning in collaboration with other artists and filmmakers. The company was born from the early independent film work of JohnPaul Morris and has quickly grown into a multifaceted creative effort.  The scope and ambition of our projects continues to increase, as does the level of engagement and collaboration, connecting and pushing to create projects that are ever more engaging to work on and more impressive to watch. 

 

As a team, we're as dedicated to sharing the process as much as we are the the finished product.

 

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